/* Shared inner-page shell */
.sp-body { background: #0a0a0a; color: #f0ede6; min-height: 100vh; }
.sp-main { padding-top: 1rem; }
.sp-wrap { width: min(1120px, calc(100% - 3rem)); margin: 0 auto; }
.sp-narrow { width: min(760px, calc(100% - 3rem)); margin: 0 auto; }
.sp-kicker {
  display: inline-flex; align-items: center; gap: .4rem;
  font-family: Chivo Mono, monospace; font-size: .72rem; font-weight: 700;
  letter-spacing: .14em; text-transform: uppercase; color: #e55132;
  border: 1px solid rgba(229,81,50,.45); padding: .4rem .75rem; margin-bottom: 1.25rem;
}
.sp-btn {
  display: inline-flex; align-items: center; gap: .5rem;
  background: #e55132; color: #0a0a0a; text-decoration: none;
  font-family: Chivo Mono, monospace; font-weight: 700; font-size: .8rem;
  letter-spacing: .06em; padding: .95rem 1.35rem; border: none; cursor: pointer;
  clip-path: polygon(10px 0, 100% 0, 100% calc(100% - 10px), calc(100% - 10px) 100%, 0 100%, 0 10px);
}
.sp-btn:hover { filter: brightness(1.08); }
.sp-btn-ghost {
  background: transparent; color: #f0ede6;
  border: 1px solid rgba(240,237,230,.25);
  clip-path: none;
}
.sp-muted { color: rgba(240,237,230,.55); line-height: 1.7; }
.sp-divider { height: 1px; background: rgba(240,237,230,.1); margin: 0; }

/* Shared abstract image behind all page heroes */
.lay-creative-hero,
.lay-perf-hero,
.lay-video-hero,
.lay-geo-hero,
.lay-about-hero,
.lay-blog-hero,
.lay-contact {
  position: relative;
  isolation: isolate;
  overflow: hidden;
  background-color: #0a0a0a;
  background-image: none;
  /* Full-bleed even when nested inside .sp-wrap */
  width: 100vw;
  max-width: 100vw;
  margin-left: calc(50% - 50vw);
  margin-right: calc(50% - 50vw);
  box-sizing: border-box;
  padding-left: max(1.5rem, calc(50vw - 560px));
  padding-right: max(1.5rem, calc(50vw - 560px));
}
.sp-main,
.sp-body {
  overflow-x: clip;
}
.lay-creative-hero::before,
.lay-perf-hero::before,
.lay-video-hero::before,
.lay-geo-hero::before,
.lay-about-hero::before,
.lay-blog-hero::before,
.lay-contact::before {
  content: "";
  position: absolute;
  inset: 0;
  z-index: 0;
  pointer-events: none;
  background-size: cover;
  background-position: center;
  background-repeat: no-repeat;
  opacity: .9;
}
.lay-creative-hero::before { background-image: url("hero-creative.png?v=1"); }
.lay-perf-hero::before { background-image: url("hero-performance.png?v=1"); }
.lay-video-hero::before { background-image: url("hero-video.png?v=1"); }
.lay-geo-hero::before { background-image: url("hero-geo.png?v=1"); }
.lay-about-hero::before { background-image: url("hero-about.png?v=1"); }
.lay-blog-hero::before { background-image: url("hero-blog.png?v=1"); }
.lay-contact::before { background-image: url("hero-contact.png?v=1"); }
.lay-creative-hero::after,
.lay-perf-hero::after,
.lay-video-hero::after,
.lay-geo-hero::after,
.lay-about-hero::after,
.lay-blog-hero::after,
.lay-contact::after {
  content: "";
  position: absolute;
  inset: 0;
  z-index: 0;
  pointer-events: none;
  background: linear-gradient(
    180deg,
    rgba(10, 10, 10, .25) 0%,
    rgba(10, 10, 10, .45) 45%,
    rgba(10, 10, 10, .7) 100%
  );
}
.lay-creative-hero > *,
.lay-perf-hero > *,
.lay-video-hero > *,
.lay-geo-hero > *:not(.lay-geo-rings),
.lay-about-hero > *,
.lay-blog-hero > *,
.lay-contact > * {
  position: relative;
  z-index: 1;
}
.lay-geo-rings {
  z-index: 0;
}

/* ── Creative Advertising: split + sticky rail ── */
.lay-creative-hero {
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(0, .9fr);
  gap: 3rem;
  padding-top: var(--section-pad-y, 5rem); padding-bottom: var(--section-pad-y, 5rem); align-items: end;
}
.lay-creative-hero > * {
  min-width: 0;
}
.lay-creative-hero h1 {
  font-family: Chalet, Inter, sans-serif; font-size: clamp(2.8rem, 6vw, 4.5rem);
  line-height: .95; margin: 0 0 1.25rem;
}
.lay-creative-panel {
  min-height: 320px; border: 1px solid rgba(229,81,50,.5);
  background:
    radial-gradient(circle at 30% 20%, rgba(229,81,50,.25), transparent 45%),
    linear-gradient(135deg, rgba(240,237,230,.06), transparent);
  padding: 2rem; display: flex; flex-direction: column; justify-content: flex-end;
}
.lay-creative-panel strong { font-size: 2.5rem; display: block; margin-bottom: .35rem; }
.lay-creative-body {
  display: grid; grid-template-columns: 200px 1fr; gap: 3rem; padding: var(--section-pad-y, 5rem) 0;
}
.lay-creative-rail {
  position: sticky;
  top: 1.5rem;
  align-self: start;
  padding: 1.15rem 0 1.15rem .15rem;
  background: linear-gradient(180deg, rgba(229, 81, 50, .08), transparent 80%);
  border: 1px solid rgba(229, 81, 50, .35);
  padding: 1rem .85rem 1rem 0;
}
.lay-creative-rail a {
  display: block;
  color: #ffffff !important;
  text-decoration: none;
  font-family: Chivo Mono, monospace;
  font-size: .8rem;
  font-weight: 700;
  letter-spacing: .1em;
  text-transform: uppercase;
  padding: .7rem 0 .7rem 1rem;
  border-left: 3px solid rgba(240, 237, 230, .2);
  transition: color .2s, border-color .2s, background .2s, padding-left .2s;
}
.lay-creative-rail a:hover,
.lay-creative-rail a.is-active {
  color: #e55132 !important;
  border-left-color: #e55132;
  background: rgba(229, 81, 50, .1);
  padding-left: 1.15rem;
}
.lay-creative-block { padding: 0 0 3rem; }
.lay-creative-block h2 {
  font-family: Chalet, Inter, sans-serif; font-size: clamp(1.6rem, 3vw, 2.2rem);
  margin: 0 0 1rem;
}
.lay-creative-list { display: grid; gap: 1rem; margin-top: 1.5rem; }
.lay-creative-list div {
  border-top: 1px solid rgba(240,237,230,.12); padding: 1.1rem 0;
  display: grid; grid-template-columns: 3rem 1fr; gap: 1rem;
}
.lay-creative-list span { color: #e55132; font-family: Chivo Mono, monospace; font-weight: 700; }

/* ── Performance Marketing: metrics + bento ── */
.lay-perf-hero {
  padding-top: var(--section-pad-y, 5rem); padding-bottom: var(--section-pad-y, 5rem); text-align: center;
}
.lay-perf-hero h1 {
  font-family: Chalet, Inter, sans-serif; font-size: clamp(2.6rem, 5.5vw, 4rem);
  margin: 0 0 1rem; letter-spacing: -.03em;
}
.lay-perf-metrics {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 1px;
  background: rgba(240,237,230,.12); margin: 2.5rem 0 3rem; border: 1px solid rgba(240,237,230,.12);
}
.lay-perf-metrics > div {
  background: #0a0a0a; padding: 1.75rem 1.25rem; text-align: center;
}
.lay-perf-metrics strong {
  display: block; font-size: clamp(1.6rem, 3vw, 2.2rem); color: #e55132;
  font-family: Chalet, Inter, sans-serif; margin-bottom: .35rem;
}
.lay-perf-metrics span {
  font-family: Chivo Mono, monospace; font-size: .7rem; letter-spacing: .1em;
  text-transform: uppercase; color: rgba(240,237,230,.45);
}
.lay-perf-bento {
  display: grid; grid-template-columns: 1.4fr 1fr; grid-template-rows: auto auto;
  gap: 1rem; padding-bottom: 2.5rem;
}
.lay-perf-bento article {
  position: relative;
  overflow: hidden;
  border: 1px solid rgba(240,237,230,.12);
  padding: 1.35rem 1.5rem 1.5rem;
  background: rgba(240,237,230,.03);
  transition: border-color .25s, background .25s;
}
.lay-perf-bento article:hover {
  border-color: rgba(229, 81, 50, .4);
  background: rgba(229, 81, 50, .05);
}
.lay-perf-bento article:first-child { grid-row: span 2; }
.lay-perf-bento h3 {
  position: relative;
  z-index: 1;
  font-family: Chalet, Inter, sans-serif; font-size: 1.4rem; margin: 0 0 .75rem;
  color: #fff;
}
.lay-perf-bento p {
  position: relative;
  z-index: 1;
  margin: 0; color: rgba(240,237,230,.55); line-height: 1.65;
}
.perf-box-bg {
  position: absolute;
  right: -6px;
  bottom: -8px;
  width: 130px;
  height: 130px;
  color: #e55132;
  opacity: .14;
  pointer-events: none;
  z-index: 0;
  transition: opacity .25s, transform .25s;
}
.lay-perf-bento article:first-child .perf-box-bg {
  width: 170px;
  height: 170px;
  right: -10px;
  bottom: -12px;
}
.perf-box-bg svg {
  width: 100%;
  height: 100%;
  display: block;
}
.lay-perf-bento article:hover .perf-box-bg {
  opacity: .28;
  transform: scale(1.05) translate(-4px, -4px);
}

/* ── Performance: Why choose us ── */
.perf-why {
  padding: 30px 0 2rem;
  border-top: 1px solid rgba(240, 237, 230, .08);
}
.perf-why-grid {
  display: grid;
  grid-template-columns: 1.05fr .95fr;
  gap: 3rem;
  align-items: center;
}
.perf-why-copy h2 {
  font-family: Chalet, Inter, sans-serif;
  font-size: clamp(1.85rem, 3.5vw, 2.6rem);
  letter-spacing: -.03em;
  line-height: 1.15;
  margin: .75rem 0 1rem;
  color: #f0ede6;
}
.perf-why-copy > .sp-muted {
  max-width: 42ch;
  margin: 0 0 1.75rem;
}
.perf-why-list {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 1.15rem;
}
.perf-why-list li {
  display: grid;
  gap: .3rem;
  padding-left: 1rem;
  border-left: 2px solid rgba(229, 81, 50, .65);
}
.perf-why-list strong {
  font-family: Chalet, Inter, sans-serif;
  font-size: 1.05rem;
  color: #f0ede6;
}
.perf-why-list span {
  color: rgba(240, 237, 230, .5);
  line-height: 1.55;
  font-size: .92rem;
}
.perf-why-visual {
  position: relative;
}
.perf-anim-frame {
  position: relative;
  aspect-ratio: 1 / .92;
  border: 1px solid rgba(240, 237, 230, .12);
  background:
    radial-gradient(ellipse 70% 60% at 60% 40%, rgba(229, 81, 50, .18), transparent 65%),
    linear-gradient(160deg, #141210, #0a0a0a 55%);
  overflow: hidden;
  display: grid;
  place-items: center;
}
.perf-anim-glow {
  position: absolute;
  width: 55%;
  height: 55%;
  right: 8%;
  top: 12%;
  background: radial-gradient(circle, rgba(229, 81, 50, .35), transparent 70%);
  filter: blur(28px);
  animation: perfGlow 4.5s ease-in-out infinite;
}
.perf-anim-orb {
  position: absolute;
  border-radius: 50%;
  border: 1px solid rgba(229, 81, 50, .35);
  pointer-events: none;
}
.perf-anim-orb-a {
  width: 140px;
  height: 140px;
  right: 12%;
  top: 18%;
  animation: perfOrb 6s ease-in-out infinite;
}
.perf-anim-orb-b {
  width: 220px;
  height: 220px;
  right: 4%;
  top: 8%;
  opacity: .5;
  animation: perfOrb 8s ease-in-out infinite reverse;
}
.perf-anim-chart {
  position: relative;
  z-index: 1;
  width: min(100%, 340px);
  height: auto;
}
.perf-anim-line {
  stroke-dasharray: 420;
  stroke-dashoffset: 420;
  animation: perfDraw 2.8s ease forwards infinite;
  animation-delay: .2s;
}
.perf-anim-area {
  opacity: 0;
  animation: perfFade 2.8s ease forwards infinite;
  animation-delay: .5s;
}
.perf-anim-dot {
  transform-origin: 292px 60px;
  animation: perfPulseDot 1.6s ease-in-out infinite;
}
.perf-anim-bars .perf-bar {
  transform-origin: bottom;
  transform-box: fill-box;
  animation: perfBarRise 2.4s ease-in-out infinite;
}
.perf-anim-bars .perf-bar:nth-child(1) { animation-delay: 0s; }
.perf-anim-bars .perf-bar:nth-child(2) { animation-delay: .12s; }
.perf-anim-bars .perf-bar:nth-child(3) { animation-delay: .24s; }
.perf-anim-bars .perf-bar:nth-child(4) { animation-delay: .36s; }
.perf-anim-bars .perf-bar:nth-child(5) { animation-delay: .48s; }
.perf-anim-badge {
  position: absolute;
  left: 1.25rem;
  bottom: 1.25rem;
  z-index: 2;
  display: inline-flex;
  align-items: center;
  gap: .55rem;
  font-family: Chivo Mono, monospace;
  font-size: .68rem;
  letter-spacing: .08em;
  text-transform: uppercase;
  color: rgba(240, 237, 230, .8);
  background: rgba(10, 10, 10, .72);
  border: 1px solid rgba(229, 81, 50, .4);
  padding: .55rem .8rem;
  backdrop-filter: blur(8px);
}
.perf-anim-pulse {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: #e55132;
  box-shadow: 0 0 0 0 rgba(229, 81, 50, .55);
  animation: perfPulseRing 1.6s ease-out infinite;
}
.perf-process {
  margin-top: 1rem;
  margin-bottom: 0;
}
@keyframes perfDraw {
  0% { stroke-dashoffset: 420; }
  45%, 70% { stroke-dashoffset: 0; }
  100% { stroke-dashoffset: 420; }
}
@keyframes perfFade {
  0% { opacity: 0; }
  45%, 70% { opacity: 1; }
  100% { opacity: 0; }
}
@keyframes perfBarRise {
  0%, 100% { transform: scaleY(.35); opacity: .35; }
  50% { transform: scaleY(1); opacity: 1; }
}
@keyframes perfPulseDot {
  0%, 100% { transform: scale(1); opacity: 1; }
  50% { transform: scale(1.35); opacity: .7; }
}
@keyframes perfPulseRing {
  0% { box-shadow: 0 0 0 0 rgba(229, 81, 50, .55); }
  70% { box-shadow: 0 0 0 10px rgba(229, 81, 50, 0); }
  100% { box-shadow: 0 0 0 0 rgba(229, 81, 50, 0); }
}
@keyframes perfGlow {
  0%, 100% { opacity: .55; transform: scale(1); }
  50% { opacity: 1; transform: scale(1.12); }
}
@keyframes perfOrb {
  0%, 100% { transform: translate(0, 0) scale(1); opacity: .45; }
  50% { transform: translate(-10px, 8px) scale(1.06); opacity: .8; }
}
@media (max-width: 1024px) {
  .perf-why-grid {
    grid-template-columns: 1fr;
    gap: 2rem;
  }
  .perf-why-visual {
    order: -1;
  }
  .perf-anim-frame {
    max-width: 420px;
    margin: 0 auto;
  }
}

/* ── Video Marketing: stacked chapters ── */
.lay-video-hero {
  min-height: 70vh; display: grid; place-items: center; text-align: center;
  padding-top: var(--section-pad-y, 5rem); padding-bottom: var(--section-pad-y, 5rem);
}
.lay-video-hero h1 {
  font-family: Chalet, Inter, sans-serif; font-size: clamp(3rem, 8vw, 5.5rem);
  line-height: .92; letter-spacing: -.045em; margin: 0 0 1.25rem; max-width: 18ch;
}
.lay-video-copy p + p { margin-top: 1rem; }
.lay-video-chapter {
  display: grid; grid-template-columns: .9fr 1.1fr; gap: 0;
  border-top: 1px solid rgba(240,237,230,.1); min-height: 420px;
}
.lay-video-chapter:nth-child(even) { direction: rtl; }
.lay-video-chapter:nth-child(even) > * { direction: ltr; }
.lay-video-media {
  background:
    linear-gradient(135deg, rgba(229,81,50,.35), rgba(10,10,10,.2)),
    repeating-linear-gradient(90deg, transparent, transparent 48px, rgba(240,237,230,.04) 48px, rgba(240,237,230,.04) 49px);
  min-height: 320px; display: grid; place-items: center;
  font-family: Chivo Mono, monospace; letter-spacing: .2em; color: rgba(240,237,230,.35);
}
.lay-video-copy { padding: 3.5rem 2.5rem; display: flex; flex-direction: column; justify-content: center; }
.lay-video-copy .num {
  font-family: Chivo Mono, monospace; color: #e55132; font-size: .75rem;
  letter-spacing: .16em; margin-bottom: 1rem;
}
.lay-video-copy h2 {
  font-family: Chalet, Inter, sans-serif; font-size: clamp(1.8rem, 3vw, 2.4rem);
  margin: 0 0 1rem; letter-spacing: -.02em;
}
.lay-video-copy p { margin: 0; color: rgba(240,237,230,.55); line-height: 1.7; max-width: 42ch; }
.lay-video-cta { padding: var(--section-pad-y, 5rem) var(--section-pad-x, 1.5rem); text-align: center; }

/* ── GEO Fencing: concentric / map feel ── */
.lay-geo-hero {
  position: relative; overflow: hidden; padding-top: var(--section-pad-y, 5rem); padding-bottom: var(--section-pad-y, 5rem); text-align: center;
}
.lay-geo-rings {
  position: absolute; inset: 50% auto auto 50%; transform: translate(-50%, -50%);
  width: min(720px, 90vw); aspect-ratio: 1; pointer-events: none;
}
.lay-geo-rings span {
  position: absolute; inset: 0; border: 1px solid rgba(229,81,50,.25); border-radius: 50%;
  animation: geoPulse 6s ease-in-out infinite;
}
.lay-geo-rings span:nth-child(2) { inset: 12%; animation-delay: .6s; }
.lay-geo-rings span:nth-child(3) { inset: 24%; animation-delay: 1.2s; }
.lay-geo-rings span:nth-child(4) { inset: 36%; animation-delay: 1.8s; border-color: rgba(229,81,50,.55); }
@keyframes geoPulse {
  0%, 100% { opacity: .35; transform: scale(1); }
  50% { opacity: .8; transform: scale(1.02); }
}
.lay-geo-hero h1 {
  position: relative; z-index: 1;
  font-family: Chalet, Inter, sans-serif; font-size: clamp(2.8rem, 6vw, 4.4rem);
  margin: 0 0 1rem; letter-spacing: -.03em;
}
.lay-geo-hero p { position: relative; z-index: 1; max-width: 520px; margin: 0 auto; }
.lay-geo-hero p + p { margin-top: 1rem; }
.lay-geo-hero .sp-btn { position: relative; z-index: 1; margin-top: 1.75rem; }
.lay-geo-intro { padding: var(--section-pad-y, 5rem) 0 2rem; }
.lay-geo-grid {
  display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 1.25rem;
  padding: var(--section-pad-y, 5rem) 0; position: relative; z-index: 1;
}
.lay-geo-card {
  border: 1px solid rgba(240,237,230,.12); padding: 1.75rem 1.4rem;
  background: rgba(10,10,10,.85); backdrop-filter: blur(6px);
}
.lay-geo-card:nth-child(2) {
  transform: translateY(1.5rem);
  border-color: rgba(229,81,50,.45);
  background: linear-gradient(160deg, rgba(229,81,50,.12), rgba(10,10,10,.9));
}
.lay-geo-card h3 {
  font-family: Chalet, Inter, sans-serif; font-size: 1.25rem; margin: 0 0 .75rem;
}
.lay-geo-card p { margin: 0; color: rgba(240,237,230,.5); line-height: 1.6; font-size: .95rem; }
.lay-geo-steps {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 1rem; padding-bottom: 1.5rem;
}
.lay-geo-steps div {
  border-top: 2px solid #e55132; padding-top: 1rem;
}
.lay-geo-steps strong {
  display: block; font-family: Chivo Mono, monospace; font-size: .7rem;
  letter-spacing: .12em; color: #e55132; margin-bottom: .5rem;
}
.lay-geo-steps p { margin: 0; color: rgba(240,237,230,.55); font-size: .9rem; line-height: 1.55; }

/* GEO — Why choose us radar animation */
.geo-why { padding-top: 30px; }
.geo-anim-frame {
  display: grid;
  place-items: center;
  min-height: 340px;
}
.geo-radar {
  position: relative;
  z-index: 1;
  width: min(88%, 300px);
  aspect-ratio: 1;
}
.geo-radar-svg {
  width: 100%;
  height: 100%;
  display: block;
  overflow: visible;
}
.geo-fence {
  animation: geoFencePulse 3.2s ease-in-out infinite;
}
.geo-ring {
  fill: none;
  opacity: .55;
  transform-origin: 140px 140px;
  animation: geoRingExpand 3.6s ease-out infinite;
}
.geo-ring.r2 { animation-delay: .55s; opacity: .4; }
.geo-ring.r3 { animation-delay: 1.1s; opacity: .28; }
.geo-sweep {
  transform-origin: 140px 140px;
  animation: geoSweepSpin 3.8s linear infinite;
}
.geo-pin-pulse {
  transform-origin: 140px 140px;
  animation: geoPinPulse 1.8s ease-out infinite;
}
.geo-blip {
  animation: geoBlipBlink 2.2s ease-in-out infinite;
}
.geo-blip.b2 { animation-delay: .35s; }
.geo-blip.b3 { animation-delay: .7s; }
@keyframes geoFencePulse {
  0%, 100% { stroke-opacity: .7; fill-opacity: .85; }
  50% { stroke-opacity: 1; fill-opacity: 1; }
}
@keyframes geoRingExpand {
  0% { transform: scale(.55); opacity: .7; }
  70% { transform: scale(1.15); opacity: 0; }
  100% { transform: scale(1.15); opacity: 0; }
}
@keyframes geoSweepSpin {
  to { transform: rotate(360deg); }
}
@keyframes geoPinPulse {
  0% { transform: scale(.6); opacity: .9; }
  100% { transform: scale(1.8); opacity: 0; }
}
@keyframes geoBlipBlink {
  0%, 100% { opacity: .35; }
  50% { opacity: 1; }
}
/* ── About page: editorial columns ── */
.lay-about-hero {
  padding-top: var(--section-pad-y, 5rem); padding-bottom: var(--section-pad-y, 5rem);
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(0, .85fr);
  gap: clamp(1.5rem, 4vw, 3rem);
  align-items: end;
}
.lay-about-hero > * {
  min-width: 0;
  max-width: 100%;
}
.lay-about-hero h1 {
  font-family: Chalet, Inter, sans-serif;
  font-size: clamp(2.4rem, 5.2vw, 4.4rem);
  line-height: .95;
  letter-spacing: -.04em;
  margin: 0;
  overflow-wrap: break-word;
  word-break: normal;
}
.lay-about-hero .sp-muted,
.lay-about-hero p {
  margin: 0;
  max-width: 42ch;
  overflow-wrap: break-word;
  word-break: normal;
}
.lay-about-story {
  columns: 2;
  column-gap: 2.5rem;
  padding-top: 0;
  padding-bottom: var(--section-pad-y, 5rem);
}
.lay-about-story p {
  margin: 0 0 1.25rem; color: rgba(240,237,230,.6); line-height: 1.75;
  break-inside: avoid;
}
.lay-about-story p:last-child { margin-bottom: 0; }
.lay-about-values {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px;
  margin: 0;
  padding-top: 0;
  padding-bottom: var(--section-pad-y, 5rem);
}
.lay-about-values article {
  background: #0a0a0a; padding: 2.5rem 1.75rem;
}
.lay-about-values h3 {
  font-family: Chalet, Inter, sans-serif; margin: 0 0 .75rem; font-size: 1.3rem;
}
.lay-about-values p { margin: 0; color: rgba(240,237,230,.5); line-height: 1.6; }
.about-partner.our-process-section,
.about-partner {
  margin-top: 0;
  padding-top: var(--section-pad-y, 5rem) !important;
  padding-bottom: var(--section-pad-y, 5rem) !important;
}

/* ── Contact page ── */
.lay-contact {
  display: grid;
  grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr);
  gap: 3rem;
  padding-top: var(--section-pad-y, 5rem); padding-bottom: var(--section-pad-y, 5rem); align-items: start;
}
.lay-contact > * {
  min-width: 0;
}
.lay-contact h1 {
  font-family: Chalet, Inter, sans-serif; font-size: clamp(2.6rem, 5vw, 3.8rem);
  letter-spacing: -.03em; margin: 0 0 1rem;
}
.lay-contact-meta { margin-top: 2rem; display: grid; gap: 1.25rem; }
.lay-contact-meta div {
  border-left: 2px solid #e55132; padding-left: 1rem;
}
.lay-contact-meta strong {
  display: block; font-family: Chivo Mono, monospace; font-size: .7rem;
  letter-spacing: .12em; text-transform: uppercase; color: rgba(240,237,230,.4); margin-bottom: .35rem;
}
.lay-contact-form {
  border: 1px solid rgba(240,237,230,.12);
  padding: 2rem; background: rgba(240,237,230,.03);
}
.lay-contact-form label {
  display: block; font-family: Chivo Mono, monospace; font-size: .72rem;
  letter-spacing: .1em; text-transform: uppercase; color: rgba(240,237,230,.45); margin-bottom: .45rem;
}
.lay-contact-form input,
.lay-contact-form textarea,
.lay-contact-form select {
  width: 100%; box-sizing: border-box; background: rgba(0,0,0,.35);
  border: 1px solid rgba(240,237,230,.15); color: #f0ede6;
  padding: .85rem 1rem; margin-bottom: 1.15rem; font: inherit;
}
.lay-contact-form textarea { min-height: 140px; resize: vertical; }
.lay-contact-form button { width: 100%; justify-content: center; }
.lay-contact-form button:disabled { opacity: .65; cursor: wait; }
.lay-contact-form .hp {
  position: absolute;
  left: -9999px;
  width: 1px;
  height: 1px;
  overflow: hidden;
}
.form-status {
  margin: 0 0 1.15rem;
  padding: .85rem 1rem;
  font-size: .9rem;
  line-height: 1.5;
  border: 1px solid rgba(240,237,230,.18);
  color: rgba(240,237,230,.75);
}
.form-status.is-ok { border-color: #4ade80; color: #4ade80; }
.form-status.is-err { border-color: #e55132; color: #e55132; }

/* ── Blog listing ── */
.lay-blog-hero { padding-top: var(--section-pad-y, 5rem); padding-bottom: var(--section-pad-y, 5rem); }
.lay-blog-hero h1 {
  font-family: Chalet, Inter, sans-serif; font-size: clamp(2.8rem, 6vw, 4.2rem);
  letter-spacing: -.03em; margin: 0 0 .75rem;
}
.lay-blog-list { display: grid; gap: 1.25rem; padding: 0 0 var(--section-pad-y, 5rem); }
.lay-blog-item {
  display: grid; grid-template-columns: 7rem 1fr auto; gap: 1.5rem; align-items: center;
  padding: 1.75rem 0; border-top: 1px solid rgba(240,237,230,.12);
  text-decoration: none; color: inherit; transition: color .2s;
}
.lay-blog-item:last-child { border-bottom: 1px solid rgba(240,237,230,.12); }
.lay-blog-item:hover h2 { color: #e55132; }
.lay-blog-item time {
  font-family: Chivo Mono, monospace; font-size: .75rem; color: rgba(240,237,230,.4);
}
.lay-blog-item h2 {
  font-family: Chalet, Inter, sans-serif; font-size: clamp(1.3rem, 2.5vw, 1.7rem);
  margin: 0 0 .4rem; letter-spacing: -.02em; transition: color .2s;
}
.lay-blog-item p { margin: 0; color: rgba(240,237,230,.5); line-height: 1.55; }
.lay-blog-item .arrow { color: #e55132; font-family: Chivo Mono, monospace; font-weight: 700; }

/* ── Blog article ── */
.lay-article { padding: var(--section-pad-y, 5rem) 0; }
.lay-article-meta {
  font-family: Chivo Mono, monospace; font-size: .75rem; letter-spacing: .1em;
  text-transform: uppercase; color: #e55132; margin-bottom: 1rem;
}
.lay-article h1 {
  font-family: Chalet, Inter, sans-serif; font-size: clamp(2.2rem, 5vw, 3.4rem);
  letter-spacing: -.03em; line-height: 1.05; margin: 0 0 1.25rem;
}
.lay-article .lede {
  font-size: 1.15rem; color: rgba(240,237,230,.65); line-height: 1.7; margin: 0 0 2.5rem;
  padding-bottom: 2rem; border-bottom: 1px solid rgba(240,237,230,.12);
}
.lay-article .prose p { color: rgba(240,237,230,.6); line-height: 1.8; margin: 0 0 1.25rem; }
.lay-article .prose h2 {
  font-family: Chalet, Inter, sans-serif; font-size: 1.55rem; margin: 2.25rem 0 1rem;
  letter-spacing: -.02em; color: #f0ede6;
}
.lay-article .prose h3 {
  font-family: Chalet, Inter, sans-serif; font-size: 1.15rem; margin: 1.5rem 0 .6rem;
  letter-spacing: -.02em; color: #f0ede6;
}
.lay-article .prose ul { margin: 0 0 1.25rem; padding-left: 1.2rem; color: rgba(240,237,230,.6); line-height: 1.7; }
.lay-article .prose a { color: #e55132; text-decoration: none; }
.lay-article .prose a:hover { text-decoration: underline; }
.lay-article-table-wrap { overflow-x: auto; margin: 0 0 1.5rem; }
.lay-article .prose table {
  width: 100%;
  border-collapse: collapse;
  font-size: .85rem;
  line-height: 1.45;
}
.lay-article .prose th,
.lay-article .prose td {
  border: 1px solid rgba(240,237,230,.12);
  padding: .75rem .85rem;
  text-align: left;
  vertical-align: top;
  color: rgba(240,237,230,.65);
}
.lay-article .prose th {
  color: #f0ede6;
  font-family: Chivo Mono, monospace;
  font-size: .7rem;
  letter-spacing: .06em;
  text-transform: uppercase;
  background: rgba(240,237,230,.04);
}
.lay-article-nav { margin-top: 3rem; padding-top: 1.5rem; border-top: 1px solid rgba(240,237,230,.12); }
.lay-article-nav a { color: #e55132; text-decoration: none; font-family: Chivo Mono, monospace; font-size: .8rem; }

/* ── Legal pages ── */
.lay-legal { padding: var(--section-pad-y, 5rem) 0; }
.lay-legal h1 {
  font-family: Chalet, Inter, sans-serif; font-size: clamp(2.4rem, 5vw, 3.6rem);
  letter-spacing: -.03em; margin: 0 0 1.5rem;
}
.lay-legal .prose h2 {
  font-family: Chalet, Inter, sans-serif; font-size: 1.35rem; margin: 2rem 0 .75rem; color: #f0ede6;
}
.lay-legal .prose h3 {
  font-family: Chalet, Inter, sans-serif; font-size: 1.05rem; margin: 1.25rem 0 .5rem; color: #f0ede6;
}
.lay-legal .prose p, .lay-legal .prose li {
  color: rgba(240,237,230,.58); line-height: 1.75; margin: 0 0 1rem;
}
.lay-legal .prose ul { padding-left: 1.2rem; margin: 0 0 1rem; }
.lay-legal .prose a { color: #e55132; text-decoration: none; }
.lay-legal .prose a:hover { text-decoration: underline; }

@media (max-width: 1200px) {
  .lay-about-hero {
    grid-template-columns: 1fr;
    gap: 1.5rem;
    align-items: start;
  }
  .lay-about-hero h1 {
    font-size: clamp(2.2rem, 7vw, 3.6rem);
    max-width: 16ch;
  }
  .lay-about-hero .sp-muted,
  .lay-about-hero p {
    max-width: 54ch;
  }
  .lay-about-story { columns: 1; }
}
@media (max-width: 1024px) {
  .lay-creative-hero, .lay-creative-body, .lay-perf-bento, .lay-video-chapter,
  .lay-about-hero, .lay-contact { grid-template-columns: 1fr; }
  .lay-video-chapter:nth-child(even) { direction: ltr; }
  .lay-perf-metrics, .lay-geo-steps, .lay-about-values { grid-template-columns: 1fr 1fr; }
  .lay-geo-grid { grid-template-columns: 1fr; }
  .lay-geo-card:nth-child(2) { transform: none; }
  .lay-about-story { columns: 1; }
  .lay-blog-item { grid-template-columns: 1fr; gap: .5rem; }
  .lay-creative-rail {
    position: static;
    display: flex;
    flex-wrap: wrap;
    gap: .5rem;
    margin-bottom: 1.5rem;
    padding: .75rem;
  }
  .lay-creative-rail a {
    border-left: none !important;
    border-bottom: 2px solid rgba(240, 237, 230, .2);
    padding: .45rem .65rem !important;
  }
  .lay-creative-rail a:hover,
  .lay-creative-rail a.is-active {
    border-bottom-color: #e55132;
    padding-left: .65rem !important;
  }
}
@media (max-width: 560px) {
  .lay-perf-metrics, .lay-geo-steps, .lay-about-values { grid-template-columns: 1fr; }
  .lay-video-copy { padding: 2.25rem 1.25rem; }
}

/* Uniform page section rhythm */
.sp-main { padding-top: 0; padding-bottom: 0; }
.lay-creative-hero,
.lay-perf-hero,
.lay-video-hero,
.lay-geo-hero,
.lay-about-hero,
.lay-contact,
.lay-blog-hero {
  padding-top: var(--section-pad-y, 5rem) !important;
  padding-bottom: var(--section-pad-y, 5rem) !important;
  padding-left: max(1.5rem, calc(50vw - 560px)) !important;
  padding-right: max(1.5rem, calc(50vw - 560px)) !important;
}
.lay-article,
.lay-legal {
  padding-top: var(--section-pad-y, 5rem) !important;
  padding-bottom: var(--section-pad-y, 5rem) !important;
}
.lay-creative-body,
.lay-geo-grid,
.lay-geo-steps,
.lay-blog-list,
.lay-video-cta {
  padding-top: 0 !important;
  padding-bottom: var(--section-pad-y, 5rem) !important;
}
.lay-about-story {
  padding-top: 49px !important;
  padding-bottom: var(--section-pad-y, 5rem) !important;
}
.lay-about-values {
  padding-top: 0 !important;
}
.about-partner.our-process-section {
  padding-top: var(--section-pad-y, 5rem) !important;
  padding-bottom: var(--section-pad-y, 5rem) !important;
}
.sp-body .cta-section,
.sp-body .cta-section[data-astro-cid-ne56ttnc] {
  padding-top: var(--section-pad-y, 5rem) !important;
  padding-bottom: var(--section-pad-y, 5rem) !important;
}
.lay-perf-bento {
  padding-top: 0 !important;
  padding-bottom: 1.25rem !important;
}
.lay-video-chapter { min-height: 0; }
@media (max-width: 768px) {
  .lay-creative-hero,
  .lay-perf-hero,
  .lay-video-hero,
  .lay-geo-hero,
  .lay-about-hero,
  .lay-about-story,
  .lay-about-values,
  .about-partner.our-process-section,
  .lay-contact,
  .lay-blog-hero,
  .lay-article,
  .lay-legal {
    padding-top: 4rem !important;
    padding-bottom: 4rem !important;
  }
}
/* ── Creative Advertising — What we make ── */
.ca-make-lead {
  max-width: 42ch;
  margin: 0 0 1.75rem;
}
.ca-make-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1rem;
  margin-top: .5rem;
}
.ca-make-card {
  position: relative;
  padding: 1.75rem 1.5rem 1.5rem;
  border: 1px solid rgba(240, 237, 230, .12);
  background:
    linear-gradient(155deg, rgba(229, 81, 50, .1), transparent 42%),
    rgba(240, 237, 230, .03);
  overflow: hidden;
  transition: border-color .25s, transform .25s, background .25s;
}
.ca-make-card::after {
  content: "";
  position: absolute;
  top: 0;
  left: 0;
  width: 3px;
  height: 100%;
  background: #e55132;
  transform: scaleY(0);
  transform-origin: top;
  transition: transform .3s ease;
}
.ca-make-card:hover {
  border-color: rgba(229, 81, 50, .45);
  transform: translateY(-3px);
  background:
    linear-gradient(155deg, rgba(229, 81, 50, .16), transparent 45%),
    rgba(240, 237, 230, .05);
}
.ca-make-card:hover::after {
  transform: scaleY(1);
}
.ca-make-top {
  display: flex;
  align-items: flex-start;
  justify-content: space-between;
  margin-bottom: 1.5rem;
}
.ca-make-num {
  font-family: Chivo Mono, monospace;
  font-size: .85rem;
  font-weight: 700;
  letter-spacing: .16em;
  color: #e55132;
  margin: 0;
  padding-top: .35rem;
}
.ca-make-icon {
  width: 88px;
  height: 88px;
  color: #e55132;
  margin: 0;
  display: grid;
  place-items: center;
  border: 1px solid rgba(229, 81, 50, .55);
  background:
    linear-gradient(135deg, rgba(229, 81, 50, .22), rgba(229, 81, 50, .04));
  clip-path: polygon(14px 0, 100% 0, 100% calc(100% - 14px), calc(100% - 14px) 100%, 0 100%, 0 14px);
  transition: background .25s, border-color .25s, transform .25s, box-shadow .25s;
}
.ca-make-icon svg {
  width: 48px;
  height: 48px;
  display: block;
  stroke-width: 1.5;
}
.ca-make-card:hover .ca-make-icon {
  background: rgba(229, 81, 50, .35);
  border-color: #e55132;
  box-shadow: 0 0 0 5px rgba(229, 81, 50, .15);
  transform: translateY(-2px);
  color: #fff;
}
@media (max-width: 560px) {
  .ca-make-icon {
    width: 72px;
    height: 72px;
  }
  .ca-make-icon svg {
    width: 40px;
    height: 40px;
  }
}
.ca-make-card h3 {
  font-family: Chalet, Inter, sans-serif;
  font-size: 1.35rem;
  letter-spacing: -.02em;
  color: #fff;
  margin: 0 0 .75rem;
  line-height: 1.2;
}
.ca-make-card > p {
  margin: 0 0 1.15rem;
  color: rgba(240, 237, 230, .55);
  line-height: 1.65;
  font-size: .95rem;
}
.ca-make-tags {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-wrap: wrap;
  gap: .45rem;
}
.ca-make-tags li {
  font-family: Chivo Mono, monospace;
  font-size: .68rem;
  font-weight: 700;
  letter-spacing: .06em;
  text-transform: uppercase;
  color: rgba(240, 237, 230, .7);
  border: 1px solid rgba(240, 237, 230, .15);
  padding: .35rem .55rem;
}

.ca-process-row {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1rem;
  margin-top: 1.5rem;
}
.ca-process-step {
  position: relative;
  overflow: hidden;
  border: 1px solid rgba(240, 237, 230, .12);
  border-top: 2px solid #e55132;
  padding: 1.35rem 1.15rem 1.4rem;
  background: rgba(240, 237, 230, .03);
  min-height: 180px;
  transition: border-color .25s, background .25s;
}
.ca-process-step:hover {
  border-color: rgba(229, 81, 50, .4);
  background: rgba(229, 81, 50, .06);
}
.ca-process-bg {
  position: absolute;
  right: -8px;
  bottom: -10px;
  width: 110px;
  height: 110px;
  color: #e55132;
  opacity: .14;
  pointer-events: none;
  z-index: 0;
  transition: opacity .25s, transform .25s;
}
.ca-process-bg svg {
  width: 100%;
  height: 100%;
  display: block;
}
.ca-process-step:hover .ca-process-bg {
  opacity: .28;
  transform: scale(1.06) translate(-4px, -4px);
}
.ca-process-step > span,
.ca-process-step > strong,
.ca-process-step > p {
  position: relative;
  z-index: 1;
}
.ca-process-step span {
  display: block;
  font-family: Chivo Mono, monospace;
  font-size: .7rem;
  font-weight: 700;
  letter-spacing: .14em;
  color: #e55132;
  margin-bottom: .55rem;
}
.ca-process-step strong {
  display: block;
  font-family: Chalet, Inter, sans-serif;
  font-size: 1.15rem;
  color: #fff;
  margin-bottom: .45rem;
}
.ca-process-step p {
  margin: 0;
  color: rgba(240, 237, 230, .5);
  font-size: .9rem;
  line-height: 1.55;
}

@media (max-width: 1024px) {
  .ca-make-grid,
  .ca-process-row {
    grid-template-columns: 1fr 1fr;
  }
}
@media (max-width: 560px) {
  .ca-make-grid,
  .ca-process-row {
    grid-template-columns: 1fr;
  }
}

/* ── Site footer (4-column, all pages) ── */
footer.site-footer,
footer[data-astro-cid-sz7xmlte].site-footer,
.site-footer {
  background: #2a2e2b !important;
  border-top: none !important;
  padding: 3.5rem 2rem 0 !important;
  position: relative;
  overflow: hidden;
  z-index: 100;
  color: #f0ede6;
}
.site-footer-inner {
  width: 100%;
  max-width: 1120px;
  margin: 0 auto;
  position: relative;
  z-index: 2;
  box-sizing: border-box;
}
.site-footer-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr 1.1fr;
  gap: 2.5rem 2rem;
  padding-bottom: 3rem;
}
.site-footer-brand .site-footer-logo img,
.site-footer-brand img {
  height: 46px;
  width: auto;
  max-width: 180px;
  filter: invert(1);
  display: block;
}
.site-footer-brand p {
  margin: 1.15rem 0 0;
  color: rgba(240, 237, 230, .72);
  font-size: .92rem;
  line-height: 1.65;
  max-width: 280px;
}
.site-footer-col h3 {
  margin: 0 0 1.25rem;
  font-family: Roboto, Chivo Mono, sans-serif;
  font-size: .78rem;
  font-weight: 700;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: #e55132;
}
.site-footer-col ul {
  list-style: none;
  margin: 0;
  padding: 0;
}
.site-footer-col li {
  margin: 0 0 .65rem;
}
.site-footer-col a {
  color: rgba(240, 237, 230, .88);
  text-decoration: none;
  font-size: .92rem;
  transition: color .2s;
}
.site-footer-col a:hover {
  color: #e55132;
}
.site-footer-contact p {
  margin: 0 0 .4rem;
  color: rgba(240, 237, 230, .88);
  font-size: .92rem;
  line-height: 1.55;
}
.site-footer-contact a {
  color: rgba(240, 237, 230, .88);
  text-decoration: none;
}
.site-footer-contact a:hover {
  color: #e55132;
}
.site-footer-social {
  display: flex;
  gap: .65rem;
  margin-top: 1.25rem;
}
.site-footer-social a {
  width: 36px;
  height: 36px;
  border-radius: 50%;
  background: #1f2320;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  color: #f0ede6;
  transition: background .2s, color .2s;
}
.site-footer-social a:hover {
  background: #e55132;
  color: #0a0a0a;
}
.site-footer-social svg {
  width: 16px;
  height: 16px;
  display: block;
}
.site-footer-bottom {
  border-top: 1px solid rgba(240, 237, 230, .12);
  padding: 1.35rem 0 1.75rem;
}
.site-footer-bottom span {
  color: rgba(240, 237, 230, .45);
  font-size: .8rem;
  letter-spacing: .02em;
}
.site-footer .footer-watermark {
  display: none !important;
}
@media (max-width: 1024px) {
  .site-footer-grid {
    grid-template-columns: 1fr 1fr;
  }
}
@media (max-width: 560px) {
  .site-footer-grid {
    grid-template-columns: 1fr;
    gap: 2rem;
  }
}