Privacy Policy

Purdie Media Limited (“Purdie Media”, “we”, “us”, or “our”) respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you visit our website, contact us, use our services, request information, or otherwise interact with us.

Purdie Media operates in New Zealand and handles personal information in accordance with the Privacy Act 2020, where applicable. The Act sets requirements around the collection, storage, use, disclosure, access, and correction of personal information.

1. Who We Are

Purdie Media Limited
New Zealand
Email: sales@purdiemedia.com
Website: purdiemedia.com

If you have questions about this Privacy Policy or how we handle your personal information, you can contact us using the details above.

2. What Information We Collect

The information we collect depends on how you interact with us.

Information you provide directly

This may include:

• Name
• Business or company name
• Email address
• Phone number
• Billing or invoicing information
• Business address
• Website address
• Campaign requirements
• Advertising objectives
• Information included in enquiries or messages
• Information you provide when requesting a proposal or consultation
• Information provided during client onboarding
• Information you provide through forms, surveys, emails, or other communications

Please do not provide information that we do not reasonably need for the purpose for which it is collected.

Information collected automatically

When you visit our website, we may collect technical and usage information such as:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Referring website
• Approximate location
• Date and time of visits
• Website interactions
• Campaign or advertising interaction data
• Cookie and similar technology data

Some of this information may not identify you directly.

3. How We Collect Personal Information

We may collect information:

• Directly from you
• When you contact us
• When you submit a website form
• When you request a consultation or proposal
• During client onboarding
• When you communicate with our team
• Through our website and analytics technologies
• From advertising and marketing platforms
• From service providers or business partners
• From publicly available sources where appropriate
• From third-party data providers where permitted by law

New Zealand's Privacy Act generally expects personal information to be collected directly from the individual unless an exception applies. Where information is collected indirectly, additional notification requirements can apply under Information Privacy Principle 3A.

4. Why We Collect Your Information

We may use personal information to:

• Respond to enquiries
• Provide requested information
• Prepare proposals and quotations
• Provide our advertising and marketing services
• Manage client relationships
• Plan and manage campaigns
• Deliver creative, video, performance, and GEO-fencing services
• Measure advertising performance
• Provide reporting and attribution
• Manage billing and payments
• Communicate about active projects
• Improve our website and services
• Understand how visitors use our website
• Prevent fraud, misuse, and security incidents
• Maintain business records
• Meet legal and regulatory obligations
• Send marketing communications where permitted
• Protect our rights and business interests

We aim to collect personal information that is reasonably necessary for the purpose for which it is being collected.

5. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, analytics tools, and similar technologies.

These technologies may help us:

• Keep the website functioning
• Remember preferences
• Understand website traffic
• Measure campaign performance
• Identify technical problems
• Improve website content and usability
• Understand advertising effectiveness
• Support remarketing or audience measurement where applicable

Some cookies may be placed by third-party services we use.

You can usually control cookies through your browser settings. Disabling certain cookies may affect how parts of our website function.

6. GEO-Fencing and Location-Based Advertising

GEO-fencing and location-based advertising can involve technologies that use location-related signals to help deliver advertising to audiences within or associated with defined geographic areas.

Depending on the campaign and technology used, information may be provided by advertising platforms, mobile advertising providers, data providers, analytics providers, or other technology partners.

We may use such information to:

• Define geographic advertising areas
• Deliver advertising to relevant audiences
• Measure advertising exposure
• Analyse campaign performance
• Estimate visits or conversions associated with advertising
• Provide campaign reporting and attribution
• Improve targeting and media efficiency

We do not represent that location-based advertising identifies every person or device within a geographic area.

Location and attribution information may be affected by factors including device settings, permissions, platform rules, data availability, provider methodology, signal accuracy, and other technical limitations.

Where personal information is involved, we handle it in accordance with applicable privacy requirements.

7. Information Received From Third Parties

We may receive information from third parties, including:

• Advertising platforms
• Analytics providers
• CRM platforms
• Marketing technology providers
• Data providers
• Business partners
• Website and technology providers
• Client systems
• Publicly available sources

Where we collect personal information indirectly, we will take reasonable steps to meet applicable notification requirements, subject to the exceptions available under the Privacy Act.

We do not knowingly purchase or use personal information obtained through unlawful means.

8. How We Use Client-Supplied Information

If you provide us with customer lists, CRM data, website data, audience information, or other personal information for a campaign, we may process that information only for the purposes agreed with you and as permitted by applicable law.

Clients are responsible for ensuring that information they provide to us has been collected and supplied lawfully and that they have the necessary authority to instruct us to process it.

Depending on the arrangement, Purdie Media may act as a service provider or processor for information supplied by a client, while the client may remain responsible for determining the purposes for which that information is used.

9. How We Share Personal Information

We may disclose personal information where reasonably necessary to provide our services or operate our business.

Recipients may include:

• Advertising platforms
• Analytics providers
• CRM providers
• Hosting providers
• Website providers
• Email and communication platforms
• Campaign management platforms
• Video and creative production providers
• Attribution and measurement providers
• Payment providers
• Professional advisers
• IT and security providers
• Government agencies or regulators where legally required
• Other suppliers engaged to provide services on our behalf

We do not sell personal information simply because someone visits our website.

Where we use third-party service providers, we expect them to handle information appropriately and in accordance with applicable contractual and legal requirements.

10. Overseas Disclosure

Some service providers or technology platforms we use may operate outside New Zealand.

Where personal information is disclosed outside New Zealand, we will take the steps required under applicable New Zealand privacy law.

Under Information Privacy Principle 12, overseas disclosure generally requires appropriate safeguards, such as the recipient being subject to comparable privacy protections, being subject to the New Zealand Privacy Act in relevant circumstances, or other permitted safeguards or authorisation.

Because Purdie Media may use international advertising, analytics, CRM, hosting, and technology providers, the specific countries involved may vary depending on the services used.

11. How We Protect Personal Information

We take reasonable steps to protect personal information against:

• Loss
• Unauthorised access
• Unauthorised use
• Unauthorised modification
• Unauthorised disclosure
• Other misuse

Depending on the nature of the information and our systems, safeguards may include access controls, authentication, restricted permissions, secure systems, staff procedures, service-provider controls, monitoring, and other appropriate security measures.

New Zealand's Privacy Act requires reasonable security safeguards for personal information held by an organisation.

However, no internet transmission, website, database, or electronic storage system can be guaranteed to be completely secure.

12. Privacy Breaches

If we become aware of a privacy breach involving personal information, we will assess the incident and take appropriate steps to contain, investigate, and respond to it.

Where a breach is a notifiable privacy breach under New Zealand law, we will make the required notifications to the Office of the Privacy Commissioner and affected individuals where required.

The Privacy Commissioner states that serious privacy breaches must be notified as soon as possible, with guidance indicating notification to the Commissioner should occur within 72 hours.

13. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, for legitimate business purposes, or where we are required to retain it by law.

Retention periods may depend on:

• The type of information
• Our relationship with you
• Whether you are an active or former client
• Legal and accounting requirements
• Contractual requirements
• Dispute or complaint requirements
• Security and fraud-prevention requirements

When information is no longer reasonably required, we may securely delete, destroy, or anonymise it, subject to applicable legal or operational requirements.

14. Direct Marketing

We may use your contact information to send information about:

• Our services
• New offerings
• Industry information
• Events
• Campaign or marketing insights
• Other communications that may be relevant to your business

We will send commercial electronic messages in accordance with applicable law.

New Zealand's Unsolicited Electronic Messages Act 2007 places requirements on commercial electronic messages, including sender identification and a functional unsubscribe mechanism.

You can ask us to stop sending marketing communications at any time by using the unsubscribe option provided or contacting us directly.

You may still receive essential service-related communications, such as project, billing, security, or contractual notices.

15. Your Privacy Rights

Subject to the Privacy Act and applicable exceptions, you may have the right to:

• Ask whether we hold personal information about you
• Request access to your personal information
• Request correction of inaccurate information
• Ask questions about how your information is being used
• Make a privacy complaint

The Privacy Act provides rights of access and correction for personal information held by organisations.

To make a request, contact:

Email: sales@purdiemedia.com
Subject: Privacy Request

We may need enough information to verify your identity and locate the relevant information before responding.

16. Accuracy of Personal Information

We take reasonable steps to ensure that personal information we use is accurate, up to date, complete, relevant, and not misleading for the purposes for which it is used.

If you believe information we hold about you is incorrect, please contact us and tell us what needs to be changed.

17. Third-Party Websites and Platforms

Our website, advertisements, emails, or other communications may contain links to third-party websites or services.

Those websites operate under their own privacy policies and terms.

We are not responsible for the privacy practices, security, content, or policies of third-party websites.

You should review the privacy policy of any third-party service before providing personal information.

18. Third-Party Advertising and Analytics Platforms

Our advertising services may involve third-party platforms such as advertising networks, analytics systems, social platforms, CRM systems, and campaign measurement technologies.

These providers may collect or process information according to their own policies and technical systems.

The information they process may include device, browser, advertising, interaction, audience, campaign, or location-related information, depending on the service being used.

We do not control the privacy practices of independent third-party platforms.

19. Children's Privacy

Our website and services are intended primarily for businesses and general audiences.

We do not knowingly collect personal information from children for the purpose of providing our business services.

If you believe a child has provided personal information to us, please contact us so that we can review and, where appropriate, remove the information.

20. Business Transfers

If Purdie Media is involved in a merger, acquisition, restructuring, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction where legally permitted.

Any such transfer will remain subject to applicable privacy obligations.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes to our services
• Changes to technology
• Changes to our information-handling practices
• Changes to third-party providers
• Changes in applicable law or regulatory requirements

The updated version will be published on this page with a revised Last Updated date.

22. Contact Us

If you have a question, concern, privacy request, or complaint about how we handle personal information, please contact us first.

Purdie Media Limited
New Zealand
Email: sales@purdiemedia.com
Website: purdiemedia.com

If you are not satisfied with our response, you may have the option of raising your concern with the Office of the Privacy Commissioner of New Zealand.

See also our Terms & Conditions or visit our contact page.